There's no denying that Scott Lorenz is a brilliant and inventive person. All of his creations including Westwind Communications and BookTitleGenerator.com have been successful. Lorenz knows book marketing like few others. Heck, Lorenz is one of only three people I know who writes the terms “best-selling” and “best-seller” correctly, it's in his blood. Many in the publishing industry turn to him as their publicist.
Even if you've read dozens of book on publishing and book marketing, this book—with its more focused scope—can still be enlightening and useful.
It is tempting to make the oversimplified claim that “Book Title Generator” is what it is and does what it says it does: it helps you to generate effective book titles for the sake of marketing. However, despite the short, sweet, and simple nature of this book, it still packs a punch. Some of these brief sections are dense and loaded with incredible examples. Two of the sections that stood out involve mashup titles and profanity. Lorenz highlights how there are so many considerations and variables in choosing a book title that often go unspoken, unrecognized, and seldom discussed. For example, did you know that Amazon allows your title to contain up to 200 characters? Should you use all of them (i.e. keyword stuffing) or should you focus on being brief and concise? You may have also noticed a surge of profane book titles in the last decade that have gained a lot of attention. Why is that?
As mentioned before, some of the best parts of this book involve the examples that Lorenz uses to hit his points home. We get to read about how many famous authors like Harper Lee started with one title, then came up with a new one. These titles became iconic over time and we can't imagine a world in which they were any different. They were memorable and recognizable, and Lorenz strives to teach the reader how to make their titles memorable and recognizable.
We recommend “Book Title Generator” to all authors and aspiring authors as it can help you learn how to craft a strong title in a surprisingly short amount of time.
Check out “Book Title Generator” by Scott Lorenz at: https://amzn.to/3eLAFH3
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